Tag: online marketing

Use These Web Design Abbotsford Principles to Accelerate Your Online Sales

Your online success depends a lot on “how your website fares in the online world?” And most of it depends a lot on the web design Abbotsford. As they say, the first impression always counts. Your website design help to engage your customers and help your services and products to sell in the first place. So, how do you know that you did it right? Simple. It will show in your leads and other conversion rates. If you are smart enough to figure that out. Here is how you can boost your conversions by incorporating a few tricks to your website design and let it work wonders for you.

Consistent Branding is Essential

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Create your web page in a way that recreates your brand story. The colors and the design must be in sync with each other that it does not look too out too nasty or indifferent as per your customer’s psychology. So, it is vital to understand what you wish to portray in front of customers about your brand’s values, beliefs, or services. Note down all these elements and accordingly decide the branding of your online store.

Patience is Not The Key

You must be thinking “I have gone mad.” Well, not always having patience helps. It could turn negative if your user needs to start showing patience while being on your web page. It is very important that your website loads within a span of 8 seconds. Any second more than that will cause a loss in hundreds of customers within a few seconds. Can you afford to lose those many users or leads? I am sure not. So, fix your website’s loading speed on all the available mediums.

You can use compressed images so that the final loading time decreases a lot more. Make sure to use the right pixel for uploading your images to make it user-friendly in every way.

Website Security Badge Matters

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No one wishes to log into any shady website to which Google says “Not secure”. So, make sure your website is running an HTTPS badge along with an SSL 2048 bit ket certificate. Otherwise, you might fall in the ranking system. And all of this would affect your final conversions and sales exponentially.

Negative Space Could be a Positive Sign

Your website should be designed in such a way that your user does not feel suffocated while coming to your page. Instead, they should rather feel free in context of the space utilized for content marketing. If you can engage your users that way, nothing can stop you from actually turning them into your permanent customers right away. That’s how important is to look into web design Abbotsford basics.

Follow a Golden Rule of Thirds

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A scheme used by many fine artists or photographers has a say in the web world as well. Make sure all the elements on your website work around that rule significantly. This will help to maintain a design consistency without losing any important area for CTA or images that can help you encash the leads right away.

Key Takeaways

Whenever someone starts with an online website always thinks of generating revenue as soon as the website goes live. But, in addition to the content marketing and SEO Abbotsford strategies, web design Abbotsford plays a vital part in making your website engaging and trustworthy among your customers online.

So, it is important to talk to professional web designers and developers to solve all your design-related inconsistencies. Things can work in your favor a lot more. Thereby, helping you reach higher SERP rankings and eventually help you increase sales and conversions.

What’re The Major Benefits of Responsive Web Design

There’s no denying that responsive web design matters a lot when it comes to search engine ranking. In 2015, Google said that responsive, mobile-friendly sites are going to rank higher than other sites.

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When creating a site, your first objective should be to make them easy to use by the users so that they visit it again and again. Since most of the people access sites through their mobile platforms, so along with desktop users, you should make your site easily accessible to mobile users as well.

There’s a wide range of advantages of responsive web design, which are covered in this post. Let’s discuss.

Benefits of Responsive Web Design

Improved User Experience

A responsive web design provides better user experience, thus your visitors will be happy and will more likely to return and use your services.

How much time users spend on your site is the main SEO factor that decides the quality of user experience. If users are coming and leaving your site instantly, that means the site has a bad user experience.

On the other hand, if your site responds to the changes in screen size, and adapt the changes quickly, visitors will not have any problem getting the information they require. Thus, user experience will be better and visitors will spend more time on your site.

Increased Site Visitors

According to 2017 statistics, about 52% of the global web traffic comes from mobile platforms. This shows how important optimizing your site for mobile users is.

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Check Google Analytics, and see how many users are coming to your site, and what’s the average time they’re spending on it. Now, implement responsive web design. Check the analytics again, and compare the visitor counts and average time. You will notice positive changes.

Higher Conversion Rates

Sites with a high bounce rate have low conversions. If you become successful in lowering the bounce rate, that means you have won half the race. Generating a consistent user experience for visitors with different platforms is one of the best ways to attract new visitors, and increase conversion rate.

When users are confused over purchasing your service or product, that means they’re not happy with your site user experience, which might be because your site is taking too long to open or not displaying content clearly. If your site has a responsive design for all devices, visitors will be less likely to get frustrated and more likely to buy your services.

Improved SEO

SEO Abbotsford believe that website design is an important parameter to search engine optimization. Although stronger backlinks, high-quality content and better bounce rate provide higher ranking in search engines, having responsive web design offers extra benefits.

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Additionally, if you have a single responsive site rather than separate mobile and desktop versions, you will be able to avoid the duplicate content issues, which can affect your site’s search engine ranking.

Low Maintenance

When it comes to site maintenance, there requires additional support and testing. However, in the responsive design process, it uses standardized testing methods ensuring optimal layout for different platforms. If you have two different sites for desktop and mobile platforms, you require two content strategies, which will increase the marketing budget. However, using responsive web design, you require less effort in setting up your web methodologies. Thus, you can focus more on content marketing strategies, and grow your business.

Covering it up—as you can see there’s a wide range of benefits of the responsive web design. You can easily improve user experience and increase site traffic, conversion rate, engagement rate, and SEO. For professional web design services Abbotsford, contact a reputed Abbotsford marketing agency.

Boost Your Traffic with Abbotsford Online Marketing

Boost Your Traffic

Traffic is a rare thing for marketers who are missing out on good marketing strategies. This is why you need to ask yourself if you are doing these things right:

Social promotion on social media handles
Advertising
Writing unique and compelling headlines
On-page and off-page optimization
Targeting keywords. Especially long-tail keywords
Guest blogging
E-mail marketing
Optimizing speed and website responsiveness

Traffic will not just trickle in. Some of the Abbotsford online marketing strategies can assist you. All you have to do is follow everything religiously.