There’s no denying that responsive web design matters a lot when it comes to search engine ranking. In 2015, Google said that responsive, mobile-friendly sites are going to rank higher than other sites.
When creating a site, your first objective should be to make them easy to use by the users so that they visit it again and again. Since most of the people access sites through their mobile platforms, so along with desktop users, you should make your site easily accessible to mobile users as well.
There’s a wide range of advantages of responsive web design, which are covered in this post. Let’s discuss.
Benefits of Responsive Web Design
Improved User Experience
A responsive web design provides better user experience, thus your visitors will be happy and will more likely to return and use your services.
How much time users spend on your site is the main SEO factor that decides the quality of user experience. If users are coming and leaving your site instantly, that means the site has a bad user experience.
On the other hand, if your site responds to the changes in screen size, and adapt the changes quickly, visitors will not have any problem getting the information they require. Thus, user experience will be better and visitors will spend more time on your site.
Increased Site Visitors
According to 2017 statistics, about 52% of the global web traffic comes from mobile platforms. This shows how important optimizing your site for mobile users is.
Check Google Analytics, and see how many users are coming to your site, and what’s the average time they’re spending on it. Now, implement responsive web design. Check the analytics again, and compare the visitor counts and average time. You will notice positive changes.
Higher Conversion Rates
Sites with a high bounce rate have low conversions. If you become successful in lowering the bounce rate, that means you have won half the race. Generating a consistent user experience for visitors with different platforms is one of the best ways to attract new visitors, and increase conversion rate.
When users are confused over purchasing your service or product, that means they’re not happy with your site user experience, which might be because your site is taking too long to open or not displaying content clearly. If your site has a responsive design for all devices, visitors will be less likely to get frustrated and more likely to buy your services.
Improved SEO
SEO Abbotsford believe that website design is an important parameter to search engine optimization. Although stronger backlinks, high-quality content and better bounce rate provide higher ranking in search engines, having responsive web design offers extra benefits.
Additionally, if you have a single responsive site rather than separate mobile and desktop versions, you will be able to avoid the duplicate content issues, which can affect your site’s search engine ranking.
Low Maintenance
When it comes to site maintenance, there requires additional support and testing. However, in the responsive design process, it uses standardized testing methods ensuring optimal layout for different platforms. If you have two different sites for desktop and mobile platforms, you require two content strategies, which will increase the marketing budget. However, using responsive web design, you require less effort in setting up your web methodologies. Thus, you can focus more on content marketing strategies, and grow your business.
Covering it up—as you can see there’s a wide range of benefits of the responsive web design. You can easily improve user experience and increase site traffic, conversion rate, engagement rate, and SEO. For professional web design services Abbotsford, contact a reputed Abbotsford marketing agency.
Mr. Rankings 