What’re The Major Benefits of Responsive Web Design

There’s no denying that responsive web design matters a lot when it comes to search engine ranking. In 2015, Google said that responsive, mobile-friendly sites are going to rank higher than other sites.

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When creating a site, your first objective should be to make them easy to use by the users so that they visit it again and again. Since most of the people access sites through their mobile platforms, so along with desktop users, you should make your site easily accessible to mobile users as well.

There’s a wide range of advantages of responsive web design, which are covered in this post. Let’s discuss.

Benefits of Responsive Web Design

Improved User Experience

A responsive web design provides better user experience, thus your visitors will be happy and will more likely to return and use your services.

How much time users spend on your site is the main SEO factor that decides the quality of user experience. If users are coming and leaving your site instantly, that means the site has a bad user experience.

On the other hand, if your site responds to the changes in screen size, and adapt the changes quickly, visitors will not have any problem getting the information they require. Thus, user experience will be better and visitors will spend more time on your site.

Increased Site Visitors

According to 2017 statistics, about 52% of the global web traffic comes from mobile platforms. This shows how important optimizing your site for mobile users is.

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Check Google Analytics, and see how many users are coming to your site, and what’s the average time they’re spending on it. Now, implement responsive web design. Check the analytics again, and compare the visitor counts and average time. You will notice positive changes.

Higher Conversion Rates

Sites with a high bounce rate have low conversions. If you become successful in lowering the bounce rate, that means you have won half the race. Generating a consistent user experience for visitors with different platforms is one of the best ways to attract new visitors, and increase conversion rate.

When users are confused over purchasing your service or product, that means they’re not happy with your site user experience, which might be because your site is taking too long to open or not displaying content clearly. If your site has a responsive design for all devices, visitors will be less likely to get frustrated and more likely to buy your services.

Improved SEO

SEO Abbotsford believe that website design is an important parameter to search engine optimization. Although stronger backlinks, high-quality content and better bounce rate provide higher ranking in search engines, having responsive web design offers extra benefits.

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Additionally, if you have a single responsive site rather than separate mobile and desktop versions, you will be able to avoid the duplicate content issues, which can affect your site’s search engine ranking.

Low Maintenance

When it comes to site maintenance, there requires additional support and testing. However, in the responsive design process, it uses standardized testing methods ensuring optimal layout for different platforms. If you have two different sites for desktop and mobile platforms, you require two content strategies, which will increase the marketing budget. However, using responsive web design, you require less effort in setting up your web methodologies. Thus, you can focus more on content marketing strategies, and grow your business.

Covering it up—as you can see there’s a wide range of benefits of the responsive web design. You can easily improve user experience and increase site traffic, conversion rate, engagement rate, and SEO. For professional web design services Abbotsford, contact a reputed Abbotsford marketing agency.

Benefits of Local SEO

Backbone of every business is its customers. And, there is no doubt to understand the locals, the best tool is SEO in Abbotsford. To increase your product ratings, Local SEO in Abbotsford help you utmost. It lets you understand the choices of your clients. Ultimately, increases the good traffic at your webpage. It generates goodwill and income. In addition to this, you get the various sources to increase your e-business.

Boost Your Traffic with Abbotsford Online Marketing

Traffic is a rare thing for marketers who are missing out on good marketing strategies. This is why you need to ask yourself if you are doing these things right:

Social promotion on social media handles
Advertising
Writing unique and compelling headlines
On-page and off-page optimization
Targeting keywords. Especially long-tail keywords
Guest blogging
E-mail marketing
Optimizing speed and website responsiveness

Traffic will not just trickle in. Some of the Abbotsford online marketing strategies can assist you. All you have to do is follow everything religiously.

SEO Abbotsford Company Shares Actionable Tips To Scale Up Your Performance This Year

Search is preferably the first thing that begins an online experience. This means that you need to gear up right from the start. Focusing on the right ways to boost your online presence.

SEO Abbotsford company asks companies and businesses to use the trending SEO strategies to market their services or products online.

Here are some of the steps that you need to integrate into your marketing strategies to enable search engines to understand the type of business you do.

Start With Your Online Portal First

Just like we have stores to showcase our products or other services. In a similar way, your website is an online store that will help your customers to reach you.

So, making just the perfect platform is your responsibility. And SEO precisely helps you get things done the right ways.

Here’s what all you need to do.

Learn About Searcher’s Intent

Start optimizing your website with the right keywords in the right places without over-stuffing them.

Search engines look for such words while crawling through your website. If you are not using the right words, the search engine will not be able to figure out what your website is all about.

For instance, for content marketing for B2B, you can use the following search terms.

SEO Abbotsford company suggests that you need to narrow down your search terms by checking for their specific search volume and competition.

Once that is done, optimize your website accordingly in the right areas such as meta-titles, meta-descriptions, page titles, alt tags accordingly.

Create URLs To Indicate Google About Your Business

Providing SEO friendly website URLs will add into the list of advantages for reaching higher in the SERP rankings.

For instance, if your URL is something like https://www.sportsgear.com/product/Item45 then Google won’t be able to decode.

On the other hand, if you use https://www.sportsgear.com/product/tennisgrips will help to find your page much sooner than otherwise.

Remember Mobile- Friendliness Is Essential

Make sure that your website is responsive. This will make sure that customers using any type of device won’t be affected by anything while reaching your web-page.

Design aesthetics must be consistent with the right kind of branding to help the users connect.

Image Optimization

Images or visuals is what makes any website engaging or captivating. And such images boost your brand’s online presence as well.

SEO Abbotsford company recommends using the right keywords or phrases in the alt text will help Google understand the specifics about the image used. And will show that in image search results in addition to the conventional SERP results.

However, make sure to compress the images to reduce the loading time of your website.

Say No To Duplicate Content

There will be a lot of issues if you use copied content in any of the pages of your web page. And moreover, you could be penalized by Google for duplicate content.

Create unique content and make sure using the right keywords in the content for your webpage.

On-page SEO is essential for letting customers reach your site and stay right there.

Understand the search engines guidelines and incorporate search queries accordingly into your SEO strategies will help to improve the performance of your business this year.